It Pays To Push

I’ve never met one fellow writer who enjoyed the marketing process as much as writing. Maybe they’re out there, but I haven’t met them. Most of us do it on one level or another. Some are pretty good at it. Some fight the process at every turn, saying they are a writer, not a sales person; they don’t have the knack, time, money or contacts. Fortunately/unfortunately, marketing it is a major part of being an author, because it attracts readers. And what are we without our readers? And don’t expect your publisher to do it for you. They have their own headaches. Unless you are a very major player in the publishing industry, it’s going to be up to you. So the sad/happy truth is, the more you blog, twitter, Facebook, email, do book readings, book signings, beat down the doors of independent bookstores, donate copies of your book to libraries, give-aways, drawings, etc. the more your books will sell. And sometimes you gotta spend money to make money. Painful stuff, but true. I just did that, and I would like to share the experience with my fellow writers…and anybody else to cares to read on. Bookbub is an email service that, among other things, notifies thousands of readers everyday about different books at a special price – often FREE – on Amazon.com. How they are tied to Amazon, I have no idea, other than the book is offered there. And you have to have a Kindle. Or a Kindle app. Or some such thing. Lots of authors buy into this triangulated service i.e. Amazon, Kindle, Bookbub. Maybe Bookbub does it with Barnes and Noble and the Nook. I have no idea. Anyway, the famous and not so famous, discount their books or offer them free on certain days. If…

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